Online Access Free 1Z0-1032-21 Exam Questions

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

• A.The purchase transaction is attributed to both email campaigns.
• B.The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
• C.Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
• D.The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

• A.$ {FIRST_NAME}
• B.$FIRST_NAME
• C.{FIRST_NAME}
• D.{FIRST_NAME} $

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

• A.Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
• B.Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
  24-hour delay before sending the email.
• C.Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
• D.Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
  24 hours, then send the follow-up email offer.
• E.Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

• A.Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
• B.An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
• C.In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
• D.An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

• A.<# assign>
• B.?assign?
• C.! assign
• D./assign/