Online Access Free PEGAPCDC87V1 Exam Questions

U+ Bank has several eligibility criteria defined using an eligibility strategy. The eligibility strategy uses a scorecard rule to determine the customer credit score. The bank wants to update the scorecard to include customer income in the credit score calculations. How do you implement this change?

• A.Change both the scorecard as well as the decision strategy using the scorecard
• B.Recreate the scorecard rule from scratch
• C.Change only the decision strategy using the scorecard
• D.Update only to the existing scorecard

Traditionally, segments were used to identify the target audience for a campaign. In the always-on approach, segments translate into _______.

• A.engagement policies and AI
• B.segmentation
• C.contact policies
• D.actions and treatments

U+, a retail bank, runs an audience simulation with only engagement policies in scope (no arbitration) to understand how its engagement policy conditions perform for its sampled customers. The image above shows the results of this simulation. What do the action-level numbers indicate?

• A.Number of times an action was presented as the top offer
• B.Number of customers who receive a particular action as the top action
• C.Number of customers who qualify for a particular action
• D.Number of times an action was presented to customers

Reference module: Essentials of always-on outbound
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

• A.Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes
• B.Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies
• C.Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails
• D.Create three segments to identify the target audience for each of the three offer emails- day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments

U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?

• A.Prioritize
• B.Group By
• C.Filter
• D.Set Property