What is one of the biggest obstacles in trying new things or generating new ideas?
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Observe, listen, and ask why? Find the "human problems" and fall in love with them. Understanding users is how we make solutions they want and will use.
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At the heart of the _________________________ phase is low-cost experimentation through rapid prototyping, which creates an actual model of the product/service, which is then repeatedly tested for strengths and weaknesses until it leads from the project stage into people's lives.
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T/F: Prototypes must be expensive and sophisticated.

The Minimally Viable Product 1. the product that is least expensive but gives a good representation of the product being sold - get customer feedback by spending least amount of money possible
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