By which process, empathize with your target user and stay focused by summarizing common user characteristics, needs and pain points into a single persona?
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When customer development and product development happen simultaneously?
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The empathy map contains four main components that help you organize data from people you interview:
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IDEO looks on the design-thinking process as a system of ___________________, rather than a linear, predictive approach where organizations determine the goals they need to achieve and look for the resources to enable them to reach their goals.
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_____________________________ are more easily identified by observing rather than talking.
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