Online Access Free Arch-302 Exam Questions

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

• A.Synchronized Data Extension
• B.Standard Data Extension
• C.Transactional Data Extension
• D.Sendable Data Extension

A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well.
Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data?
Choose 2 answers

• A.Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.
• B.Use the Contact Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single contact.
• C.Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.
• D.Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.

Universal Containers (UC) wants to implement the right-to-be-forgotten requirement in their Salesforce org in order to be compliant with data privacy laws. This means that UC must delete, archive, or de-identify the data subject's PII in an org within 30 days of their request.
What should a Solution Architect recommend to implement this requirement"*

• A.Recommend Salesforce Privacy Center to manage how the Salesforce org retains, deletes, anonymizes, and transfers customer data.
• B.Implement a soft delete strategy by marking the data as "archived" or "deleted" without actually deleting it.
• C.Implement a custom solution that allows system administrators to run a job to obscure or delete the data in the request scope.
• D.Create a team who can manually review these requests and delete or obscure the data from all relevant systems.

A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

• A.Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
• B.Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
• C.Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
• D.Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.

A company plans to migrate their existing storefront to B2C Commerce as they face a number of performance and scalability issues. They use a custom-built marketing tool for customer engagement that is tightly coupled with the legacy storefront. s The storefront has roughly 200,000 subscribers in total, 10,000 visitors per day, and an average of 1,000 emails that are sent out every day. They expect a large number of subscribers to use their mobile devices to visit the storefront and place orders. f What recommendations should a Solution Architect make to re-architect this solution based on the specified requirements?

• A.Build the storefront using the Storefront Reference Architecture (SFRA) and adopt Marketing Cloud for customer engagement.
• B.Modify the frontend for the existing legacy storefront to be mobile responsive. Decouple the custom- built marketing tool so it is no longer tightly tied to the storefront.
• C.Build the storefront using B2C Commerce SiteGenesis architecture and adopt Pardot for customer engagement.
• D.Build the storefront using a headless commerce architecture and adopt Pardot for customer engagement.