Online Access Free EEB-101 Exam Questions

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

• A.Publication List
• B.Suppression Lists
• C.Exclusion Lists

Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

• A.Leverage templates with AMP script.
• B.Leverage Enhanced Dynamic Content.
• C.Leverage Multilingual Content Blocks.

Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

• A.Einstein Engagement Scoring
• B.Einstein Messaging Insights
• C.Einstein Engagement Frequency

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

• A.User Initiated Send
• B.Automation Studio Email Activity
• C.Multi-Step Journey

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

• A.Associate the data extension to the Campaign.
• B.Save the data extension in the Test Folder.
• C.Create the data extension as 'Is Testable'.