Online Access Free EEB101 Exam Questions

Which of the following segmentation tools can be used for both lists and data extensions?

• A.Data Filters
• B.Groups
• C.Query Activities
• D.Measures

What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

• A.Authenticate email
• B.Drip campaigns
• C.Paid Mobile Ads
• D.Sales associate request during check out.
• E.Capture from Facebook

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A.Include a "Contact Us" link in the footer.
• B.Use animated emojis in subject lines to draw the eye.
• C.Use a clear "From" name that is easily recognized.
• D.Include a physical mailing address of the company.

Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

• A.Import File Activity > Send Email
• B.File Transfer Activity > Import File Activity > Send Email
• C.Import File Activity > File Transfer Activity > Send Email
• D.File Transfer Activity > Send Email

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

• A.Subscriber Attributes
• B.System Preferences
• C.Subscriber Key
• D.Primary Key