Online Access Free EEB101 Exam Questions

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

• A.Audience Builder
• B.Send Flow
• C.SQL Query Activity
• D.Filters

Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

• A.Triggered Send
• B.Send Flow
• C.Send Throttling
• D.Send Email Activity

The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?

• A.Create a Filter Activity in Automation Studio to combine the two data extensions.
• B.Populate a data extension using an SQL Query Activity in Automation Studio.
• C.Export both data extensions and import into a new data extension.
• D.Build a Group based on a Data Filter to combine the two data extensions.

Which feature can a marketer use to individualize content in an email? (Choose 3)

• A.Predictive content
• B.Audience Segmentation
• C.Personalization string
• D.Dynamic content
• E.Specialized content

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

• A.Publication List
• B.Filtered Group
• C.List Detective
• D.Smart Capture