Online Access Free EEB101 Exam Questions

Which send process can use Sender Profiles? (Choose 3)

• A.Guided Sends
• B.User-Initiated Sends
• C.Triggered Sends
• D.Simple Automated Sends
• E.Test Sends

What are some things you should automate as an email marketer?

• A.Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
• B.Implement Customer satisfaction programs.
• C.Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
• D.Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A.Predictive Email
• B.Automation Studio
• C.Journey Builder
• D.Scheduled Email Sends

Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

• A.Email Send Report
• B.Email Comparison Report
• C.Include Measures within a Filter
• D.Compare Email Sends on the Tracking page

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

• A.Establish a naming convention optimized for search.
• B.Review permissions and roles for users accessing Content Builder.
• C.Import duplicate copies of content for different messages or groups.
• D.Focus on creating and importing content for one primary channel.
• E.Create a folder structure prior to importing assets.