Online Access Free EEB101 Exam Questions

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

• A.Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
• B.Add the Pref1-Tech Data Filter to an Automation
• C.Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
• D.Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

• A.Shared Emails
• B.Shared Data Extensions
• C.Shared Portfolio Items
• D.Shared Publication Lists

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A.Use subscriber data to dynamically populate email content.
• B.Send generic content to appeal to all audiences.
• C.Send multiple emails a day to keep the brand top of mind.
• D.Set cadence expectations up front with subscribers.

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A.Include a physical mailing address of the company.
• B.Include a "Contact Us" link in the footer.
• C.Use animated emojis in subject lines to draw the eye.
• D.Use a clear "From" name that is easily recognized.

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

• A.Locate the job under Tracking and update the URL in the Job Links tab.
• B.Have Support recall the email if it has not yet been opened by a subscriber.
• C.Update the link in the stored email content and it will be pulled in automatically.
• D.Send another email to the same subscribers containing the correct link.