Online Access Free MC-101 Exam Questions

Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO's email sending reputation at risk?

• A.Implementing an address book strategy impacts deliverability on email campaigns.
• B.Unsolicited and unwanted email typically results in lower engagement and increased complaints.
• C.Spam filters used by email service providers are aware of subscriber's opt-in topic areas.

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?

• A.Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
• B.Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
• C.Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?

• A.Wrong email
• B.Held
• C.Bounce

A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension?

• A.Product ID
• B.Order ID
• C.Subscriber ID

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

• A.Salesforce Data Entry Event
• B.Audience
• C.Data Extension