Online Access Free MC-101 Exam Questions

A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.
What should the associate utilize?

• A.Utilize web signups
• B.Purchase a list
• C.Target current employees

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

• A.The system declares a winner of the A/B test and does not send to the remaining subscribers.
• B.The system continues to send to both test conditions.
• C.The system declares a winner of the A/B test and sends to the remaining subscribers.

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.
Which option should the associate use to configure Preview and Test?

• A.Based on subscriber record
• B.Based on test data extension
• C.Based on entire list

A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?

• A.Comma
• B.Pipe
• C.Tab

Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.
Which send configuration setting should be leveraged?

• A.Commercial Send Classification
• B.General Send Classification
• C.Transactional Send Classification