Online Access Free MCAE-Con-201 Exam Questions

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

• A.Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• B.Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
• C.Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• D.Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

• A.Tracker domain
• B.Custom redirects
• C.IP allowlist
• D.Page actions

It is recommended that Email Preference Center should use more than one page level depth

• A.True
• B.False

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

• A.Prospects at the top of the funnel - newly sourced from a tradeshow.
• B.Prospects who have transitioned out of the funnel - with a recently closed deal.
• C.Prospects at the bottom of the funnel - actively deciding between vendors.
• D.Prospects at the middle of the funnel - interacting with blog content only.

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

• A.Add engagement history lightning component to lead & contact page layouts.
• B.Add engagement history activity related lists to lead & contact page layouts.
• C.Add engagement history metrics related lists to campaign page layouts.
• D.Add emails to campaign start displaying engagement history metrics on campaigns.