Online Access Free MCC-201 Exam Questions

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

• A.Journey settings > No re-entry
• B.Journey Settings > Use email attribute from Contacts
• C.Contact Evaluation > Evaluate new records only
• D.Contact Evaluate > Evaluate all records

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

• A.Advertising Studio
• B.Mobile Studio
• C.Google Analytics 360
• D.Einstein Engagement Scoring

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

• A.Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
• B.Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
• C.Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
• D.Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Build to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could be using Automation Studio entirely.
Which three tasks would a consultant suggest for using Documentary Builder instead of Automation Studio?
Choose 3 Answers

• A.Designing decision logic via an ... user interface.
• B.Building simple segmented campaigns without SQL queries
• C.Processing zipped encrypt
  ed files containing subscriber data
• D.Setting behavior-based goals
• E.Creating customer segments from multiple data extensions

Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

• A.Marketing Cloud Connect
• B.Distributed Marketing
• C.Einstein Content Selection
• D.Distributed Sending