Online Access Free MCE-Admn-201 Exam Questions

Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

• A.Subscriber
• B.Link
• C.Email
• D.Account

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

• A.Journey
• B.Data Filters
• C.Measures
• D.SQL Queries

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

• A.Filter records on a Boolean field
• B.Filter existing records in All Subscribers
• C.Filter records on a formula field
• D.Filter records created after a specified date

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

• A.File Transfer Activity
• B.Data Extract Activity
• C.Decryption Activity
• D.Import Activity

Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

• A.Engagement Split
• B.Einstein STO
• C.Join
• D.Wait Until Date