Online Access Free MCE-Admn-201 Exam Questions

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

• A.Mobile subscribers are not counted as contacts.
• B.Synchronized contacts are only counted after sending
• C.Only active email subscriber is counted.
• D.There are overlapping contacts in each of the channel

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

• A.Run Once schedule type
• B.Winner evaluation
• C.Data Extension entry source
• D.Journey re-entry settings

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

• A.Lookup reference to Contact Object
• B.Field Level Encryption
• C.Tokenized Sending
• D.Master-detail relationship to Contacts

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

• A.Enable IP Whitelisting
• B.Add a Domain to the Export Email Whitelist
• C.Edit the entity Verification Settings
• D.Enforce Export Email Whitelist

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

• A.The out-of-the-box profile center will display NTO branding
• B.Image URLS are wrapped with the appropriate brand URL
• C.A Dedicated IP is automatically warmed up
• D.A different click domain can be used for each brand