Online Access Free MKT-101 Exam Questions

Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

• A.linkname
• B.conversion
• C.alias

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

• A.Pivot table in Datorama Reports
• B.Filter Activity in Automation Studio
• C.Email Performance Over Time Report

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

• A.Send Classification
• B.Delivery Profile
• C.Sender Profile

The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

• A.Einstein Recommendations
• B.Einstein Copy Insights
• C.Einstein Messaging Insights

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

• A.Scheduled Automation
• B.Triggered Automation
• C.Wait Activity