Online Access Free Marketing-Cloud-Consultant Exam Questions

Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests.
However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out".
How could this behavior be corrected?

• A.Ensure the DNS Record Redirect is correctly configured
• B.Ensure the two phrases are added to the "Filtered Keywords" data extension
• C.Ensure the two phrases are added to a filtered keyword list
• D.Ensure "Common Misspellings" is selected as one of the Reply Filters

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

• A.Use a vote/survey message template to capture the response.
• B.Use an outbound message template with embedded AMPscript to capture the response.
• C.Use an info capture message template to capture the response.
• D.Use a text-response message template with embedded AMPscript to capture the response.

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?

• A.Data View Export with every send
• B.Platform Events API
• C.Event Notification Service
• D.Data Retrieves on the Send Object

A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?

• A.Use the standard report 'Subscribers Not Sent to'.
• B.Create an Analytics Builder Discover report.
• C.Query the _sent Data View for the contact's send status.
• D.Use an automation with Tracking Extract.

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

• A.Import the identified subscribers into a list when creating the send.
• B.Create a suppression list populated with the identified subscribers.
• C.Query contacts from the Einstein Engagement Frequency data extension when creating the send.
• D.Create an exclusion data extension populated with the identified subscribers.