Online Access Free Marketing-Cloud-Consultant Exam Questions

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

• A.Create an auto-suppression list populated with the known email addresses.
• B.Create an auto-suppression list populated with subscriber keys.
• C.Create an exclusion list with the known email addresses.
• D.Populate a list using a query to exclude the subscriber key.

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

• A.Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
• B.API Event Entry, SQL Query Activity, Task Activity
• C.Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
• D.Salesforce Data Entry, SQL Query Activity, Task Activity

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

• A.Refresh Mobile Filtered List and Outbound Send
• B.Refresh Mobile Filtered List and Send SMS
• C.Import Mobile Contacts and Outbound Send
• D.Import Mobile Contacts and Send SMS

Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

• A.Scheduled Automation utilizing Triggered Send Emails
• B.Journey that allows re-entry after exiting
• C.Scheduled Automation using a Send Activity
• D.Single Send Journey

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)

• A.Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
• B.Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
• C.Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
• D.Leverage personalization strings within the email template to pull in language-specific content.