Online Access Free Marketing-Cloud-Email-Specialist Exam Questions

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

• A.Send volume
• B.Block bounces
• C.Click rate

A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

• A.Select the EditGlobally permission option.
• B.Select the View and Send permission option.
• C.Make a copy in each business unit to allow local edits.

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

• A.Mark the field as the Primary Key.
• B.Select 'Deduplicate by Email' checkbox.
• C.Use Email Address as Subscriber Key.

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

• A.Use Delayed Delivery
• B.Segment email sends by domain.
• C.Configure Send Throttling.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

• A.Use the Split option to temporarily add additional filter criteria.
• B.Copy the data filter and build a new data extension with additional filter criteria.
• C.Copy thefiltered data extension and add additional filter criteria.