Online Access Free Marketing-Cloud-Intelligence Exam Questions

A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

• A.2
• B.3
• C.0
• D.1

Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

• A.Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
  'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
• B.'Meeting Code' will be mapped to 'Main Generic Entity Key'.
  'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
• C.'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
  'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
• D.'Meeting Code' will be mapped to 'Main Generic Entity Key'.
  'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
• E.'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
  'Meeting Name' will be mapped to 'Generic Entity Key'

An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

• A.Create a second Pattern for Media Buy Name
• B.Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
• C.Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
• D.Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

• A.No mappable measurements - all measurements are calculated
• B.The data is stored at the workspace level.
• C.When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
• D.Pacing - daily rows are being created for every lead and opportunity keys

An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

• A.
• B.
• C.
• D.