Online Access Free Marketing-Cloud-Intelligence Exam Questions

A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

• A.Media Buy Type, Analyzed Impressions
• B.Media Buy Name, Impressions
• C.Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
• D.Creative Name, Impressions, Analyzed Impressions

An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

• A.
• B.
• C.
• D.

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

• A.These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
• B.All variables exist in every data set type, hence are considered as overarching dimensions
• C.Variable Dimensions hold a Many-to-Many relationship with its main entity
• D.These dimensions are stored at the workspace level

A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

• A.It should be checked in Data Stream A
• B.It should not be checked in any of the three Data Streams.
• C.It should be checked in Data Stream C
• D.It should be checked in Data Stream B

A client's data consists of three data sources - Facebook Ads, LinkedIn Ads and Google Campaign Manager.
Notes:
* The client is planning on adding an additional 100 Facebook Ads data streams and 50 more LinkedIn Ads data streams.
* The final volume of data in the workspace will be 5M rows
* Each data source has a naming convention and it can be assumed that any additional profile (i.e. Data Stream) from one of these sources will follow the same naming convention.
The client provided the following sample files:
Facebook Ads:


The client would like to create a new harmonization field named "Market," which will only be coming from Facebook Ads and LinkedIn Ads. The logic for
"Market" is the following:
IF Media Buy Type is equal to "TypeB" or "TypeC" or "TypeD"
Return 'Europe'
ELSE
Return 'Rest Of The World'
In order to create the harmonization field Market, the client considers using either Mapping Formula, Calculated Dimension, VLOOKUP or Patterns.
Considering maintenance and scalability, which option is recommended?

• A.Patterns
• B.Calculated Dimension
• C.Mapping Formulas
• D.vLookuP