Online Access Free PDX-101 Exam Questions

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

• A.A new prospect record will be created.
• B.No new prospect will be created.
• C.No new visitor record will be created.
• D.A new account will be created.

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

• A.The actions will reapply to prospects who match the new rule criteria.
• B.The prospects will be marked as unmatching the updated rule.
• C.The rule will unapply actions to prospects who no longer match the criteria.
• D.The prospects will not unmatch the rule and no new actions will be applied.

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

• A.Dynamic list
• B.Automation rule
• C.Engagement studio
• D.Segmentation rule

What is an ideal Click-Through Rate (CTR)?

• A.less than 1%
• B.more than 5%
• C.1%
• D.more than 2%

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

• A.Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
• B.Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
• C.Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
• D.Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.