A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company ' s customers?
Correct Answer: A
Qualitative depth interviews with 8-10 target users uncover qualitative attitudes and systemic mental models. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Here, Interview 8-10 customers about how banking fits into their lives and their ideal relationship with their bank. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Share prototypes of different interface directions with 100 people who regularly use their bank ' s app. focuses attention elsewhere, while Send a survey to all stakeholders about their banking app attitudes, preferences, and desires. addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project. Study Guide Topics: Value Design Official Salesforce Reference: Research for Design Strategy - Explore Design Strategy Research Methods
Plat-UX-102 Exam Question 12
Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
Correct Answer: A
A strategic product roadmap outlines phased releases (MVP, V2, V3 mature offering) based on progressive feature value and dependency. In the Platform Strategy Designer context, this question belongs primarily to Leveraging Adjacent Roles/Skills. In Leveraging Adjacent Roles/Skills, the strategy designer works effectively with architects, developers, business analysts, organizational designers, accessibility specialists, and other disciplines so that strategy can move into feasible execution. A roadmap from MVP to a mature offering needs a view of how capability grows over time. Defining phases of feature development communicates which value is delivered first, what comes later, and how the organization progresses from a minimum viable release toward a fuller product vision. Here, Phases of feature development is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Effort sizing and user story points focuses attention elsewhere, while Instrumentation and POC prototypes addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project. Study Guide Topics: Leveraging Adjacent Roles/Skills Official Salesforce Reference: Go-to-Market Planning - Partner on the Product Roadmap
Plat-UX-102 Exam Question 13
A Salesforce Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce. What value should the architect get by engaging in this workshop?
Correct Answer: C
Mapping customer experience flows allows architects to translate business interactions into solution architecture diagrams. In the Platform Strategy Designer context, this question belongs primarily to Leveraging Adjacent Roles/Skills. In Leveraging Adjacent Roles/Skills, the strategy designer works effectively with architects, developers, business analysts, organizational designers, accessibility specialists, and other disciplines so that strategy can move into feasible execution. Journey mapping combines stages, actions, touchpoints, emotions, needs, and pain points into an end-to-end representation of an experience. It is especially useful when knowledge is fragmented across people or teams because the shared artifact exposes patterns and breakdowns that are difficult to see in isolation. Here, A journey map allows for the creation of a solution architecture diagram. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. A journey map will allow the developers to start building. focuses attention elsewhere, while A journey mapping exercise will provide all of their technical requirements. addresses a related concern without providing the same fit to the scenario ' s stated objective. Study Guide Topics: Leveraging Adjacent Roles/Skills Official Salesforce Reference: Journey Mapping - Start Your Journey Map
Plat-UX-102 Exam Question 14
Cloud Kicks is going to conduct research with users of its products to better understand their needs. What are some safeguards that should be put in place to ensure the research is conducted ethically?
Correct Answer: B
Ethical research practices require safeguarding participant privacy, setting clear codes of conduct, establishing data storage policies, and proper informed consent. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. Ethical research requires safeguards across the entire research lifecycle. Clear conduct expectations, trained researchers, informed participation, and responsible data handling protect participant dignity, privacy, and trust while reducing the risk that useful insight is obtained through harmful or inappropriate practices. Here, A code of conduct, ethics training, and a research data handling policy is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. A hypothesis, project plan, and financial reimbursement for users focuses attention elsewhere, while A customer journey map, research scenario, and a RAID log addresses a related concern without providing the same fit to the scenario ' s stated objective. Study Guide Topics: Value Design Official Salesforce Reference: Platform Strategy Designer Certification Prep - Value Design
Plat-UX-102 Exam Question 15
A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design. What should be their approach in terms of bringing skills and talent?
Correct Answer: C
In high-ambiguity, budget-constrained early stages, versatile cross-functional problem solvers adapt faster than specialized leads. In the Platform Strategy Designer context, this question belongs primarily to Leveraging Adjacent Roles/Skills. In Leveraging Adjacent Roles/Skills, the strategy designer works effectively with architects, developers, business analysts, organizational designers, accessibility specialists, and other disciplines so that strategy can move into feasible execution. Here, Bring in team members with strong problem solving capabilities is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Define additional leads for each functional area. focuses attention elsewhere, while Staff heavily from the development phase until the go to market phase. addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project. Study Guide Topics: Leveraging Adjacent Roles/Skills Official Salesforce Reference: Platform Strategy Designer Certification Prep - Leveraging Adjacent Roles /Skills