Online Access Free Salesforce-Marketing-Associate Exam Questions

Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.
Which Journey Builder activity should NTO use to help create a segment of those subscribers?

• A.Random Split
• B.Engagement Split
• C.Decision Split

The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.
Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?

• A.Salesforce Store
• B.Salesforce AppExchange
• C.Salesforce Idea Exchange

Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.
Which send configuration setting should be leveraged?

• A.Commercial Send Classification
• B.Transactional Send Classification
• C.General Send Classification

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.
How does the A/B test handle the winning condition?

• A.The system declares a winner of the A/B test and sends to the remaining subscribers.
• B.The system continues to send to both test conditions.
• C.The system declares a winner of the A/B test and does not send to the remaining subscribers.

A marketing associate at Cloud Kicks has been asked to manually import some data into Marketing Cloud Engagement. They receive a tab-delimited file named "products.txt" that is small enough to be imported from their desktop and contains column headings.
Which step should the associate take before importing the file into Marketing Cloud Engagement?

• A.Create the target data extension in Marketing Cloud.
• B.Use Automation Studio to create a File Transfer activity.
• C.Rename the file to "products.xml".