Online Access Free Marketo.MCE.v2022-01-27.q41 Practice Test (Page 5)

MCE Exam Question 16

Given the Active Lead Model program:

From where are the tokens inherited?

A.z_Archive folder

B.Behavioral Scoring folder

C.Lead Scoring folder

D.Active Lead Scoring Model program

MCE Exam Question 17

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?

A.URL Builder > SEO URL

B.URL Tools > Edit URL Settings

C.Rename URL > SEO link

D.Landing Page Editor > Change URL

MCE Exam Question 18

Which field should a marketer use to pause emailing to a lead?

A.Blacklisted

B.Unsubscribed

C.Marketing Suspended

D.Email Suspended

MCE Exam Question 19

What is a reason to include a text version with an HTML one when sending an email?

A.Text emails offer a better user experience than HTML.

B.Text emails have higher delivery rates than HTML.

C.Including a text version makes it more likely for people to click.

D.Some email clients can only receive text emails.

MCE Exam Question 20

How is Marketo different from an email service provider (ESP)?

A.Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

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