Online Access Free Marketo.MCE.v2022-01-27.q41 Practice Test (Page 6)

MCE Exam Question 21

Where can you manage program report subscriptions? (Choose two.)

A.In the Subscriptions tab of the report in Marketing Activities

B.In the Subscriptions tab in Marketing Activities

C.In the Subscriptions tab in Analytics

D.In the Subscriptions tab in Database

MCE Exam Question 22

A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?

A.Create a smart list using the filter "Filled out form" with the constraint of "Web Page"

B.Create a Landing Page Performance Report

C.Create a form submission list in the Design Studio

D.Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"

MCE Exam Question 23

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?

A.Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B.Implement a global scoring model that uses the weighted average of both of the provided scores

C.Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

D.Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

MCE Exam Question 24

How is Marketo different from an email service provider (ESP)?

A.Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

MCE Exam Question 25

What is one difference between segmentations and smart lists?

A.A lead can exist in multiple segmentations but not in multiple smart lists.

B.Segmentations can be used to create dynamic content while smart lists cannot.

C.Smart lists can be used as a filter option when creating an email program while segmentations cannot.

D.Smart lists can be used in smart campaigns while segmentations cannot.

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MCE Exam Question 21

MCE Exam Question 22

MCE Exam Question 23

MCE Exam Question 24

MCE Exam Question 25

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