Online Access Free Marketo.MCE.v2022-01-27.q41 Practice Test (Page 9)

MCE Exam Question 36

What is the purpose of a default value in a token?

A.To show a value if a lead's referenced field is empty

B.To display values like current Date/Time

C.To refer to the name or description of a program

D.To create custom variables at the Campaign Folder or Program level

MCE Exam Question 37

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?

A.Open URL Builder in Admin

B.Enable Personalized URLs

C.Edit URL Settings

D.Generate a private preview URL

MCE Exam Question 38

The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?

A.To display "there" in the email if the field First Name is empty

B.To avoid an error message from showing if the field Company is empty

C.To populate the first name field with "there" if the field First Name is empty

D.To avoid an error message from showing if the field First Name is empty

MCE Exam Question 39

An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

A.A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.

B.A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails

C.Two streams: one to add people to the program and the other to promote more new attendees

D.Two streams: one to promote attendance and the other to encourage completion

MCE Exam Question 40

Which type of leads will receive a non-operational email?

A.Marketable leads

B.Marketing suspended leads

C.Blacklisted leads

D.Unsubscribed leads

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MCE Exam Question 36

MCE Exam Question 37

MCE Exam Question 38

MCE Exam Question 39

MCE Exam Question 40

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