Section: Enterprise Architectures, Practices, and Standards

Section: Credibility and Rapport

Section: Cisco Business Architecture
Explanation/Reference:

Cisco Business Architect
The Cisco Business Architect understands the value of developing a business-driven view of the enterprise. They place the needs of the customer and their business outcomes at center stage. They acknowledge the need to work with business leaders and relevant stakeholders. Working with business leaders and relevant stakeholders require skills that are necessary to analyze the business, consider external influences, and establish credibility and rapport. The goal is to work with the customer to co-operatively determine the required business capabilities and business solutions. The technical capabilities will be defined once the business capabilities and solutions are defined.

The Cisco Business Architect maintains the skills that are necessary to engage with technology leaders. The Cisco Business Architect understands the required technology and services that align to the business requirements as part of a business capability-focused process. Determining the technical capabilities follows the tail-end of the business-led approach.

Explanation
Customer relationship management is about:
1.Building and maintaining rapport with relevant individuals
2.Moving the customer towards positive decisions about investments and initiatives
3.Establishing and managing long-term relationships with relevant individuals